PRESS EXPOSURE

There are several ways to reach out to the media as a Chem Show exhibitor to maximize your press exposure at the Show. The Chem Show’s free PR opportunities provide you with the tools needed to promote your company, products, technology and news to the CPI trade press for added exposure at no additional cost.

Exhibitors are encouraged to participate.

Need assistance with any of the free services below?

Contact Nicole Bush at nbush@chemshow.com or call 203-226-9290.

SUBMIT A PRESS RELEASE FOR THE VIRTUAL NEWSROOM

Exhibiting companies at Chem Show are permitted to submit press releases to be posted on the Show’s website.  Only documents that follow acceptable press release format will be posted, at the discretion of the Chem Show communications staff.  Chem Show reserves the right to withhold releases from the site due to poor grammar, spelling or insufficient content.  In this event, the Chem Show communications staff will offer guidance to exhibitors to improve the formatting and content of their releases before posting them. If possible, please submit a product image to accompany your press release.

DOWNLOAD RELEASE GUIDELINES

To Submit a Press Release

Exhibitors who wish to submit a press release to the Chem Show website should send releases (as Word documents) to Nicole Bush at nicole@chemshow.com. We kindly ask that you limit your submission to three releases. If you have more than three releases for inclusion, please contact Nicole for assistance.

REQUEST A PRE-REGISTERED MEDIA LIST

As an exhibitor (or representative of an exhibitor), you may request a list of the media contacts who have pre-registered to attend the Chem Show. Once you submit your request, you will receive confirmation and will be added to our list to receive a weekly update.

Terms and conditions apply: The media registration contacts will be available electronically via email only and may be converted to labels for a one-time use. Members of the media may not be spammed. This list is to be used in relation to the 2019 Chem Show only and cannot be used for other purposes.

REQUEST THE LIST

PROVIDE COMPANY PRESS KITS FOR THE CHEM SHOW ONSITE PRESS ROOM

Exhibitors are encouraged to provide company press kits for distribution in the press room.  Press kits are a great way for companies to present content to members of the media for publication and exposure.

Press kits should include any or all of the following:

  • Press release outlining the company, products and technologies being exhibited at the Show
  • Product releases that detail each product or product group being exhibited
  • Case studies on actual product applications
  • Press releases detailing community outreach, mergers, acquisitions, moves and/or compelling news
  • High-resolution images to support releases or case studies
  • High-resolution company logo and marketing graphics

Across most of our attending media, the trend is to provide digital formats for press materials.  Digital press kits (typically company-branded, interestingly designed flash drives) are far more convenient, user-friendly and more likely to be picked up by the media.  Printed materials are less likely to be packed up and transported back to the office by visiting press.

Do not ship your press kits to the press room at the Show.  Items shipped directly to the press room may get lost or misplaced.  To avoid any such issues, press kit materials should be hand delivered to the press office prior to the start of the Show.

It is recommended to have 50-75 on hand for distribution.  Typically between 50-100 media staff attend the Show.  We also recommend bringing printed signage (such as a foam easel, no larger than 8.5×11”) with your company name, logo and booth number to make your

All written materials should be saved and placed on the flash drives as Microsoft Word documents and images should be high-resolution (at least 300 dpi) and saved in a printable format.

Press Room Hours

The press room is located on the Show Floor at the Rear of 400 Aisle and will be open for business per the schedule below. You may drop off your press kits anytime the press room is open.
  • Monday, October 21,          10am – 4pm
  • Tuesday, October 22,           8am – 5pm
  • Wednesday, October 23,     8am – 5pm
  • Thursday, Octobe 24,           8am – 3pm

HOLD A PRESS CONFERENCE

You may hold a press event in your booth or you may sign up for a one-hour time slot in the Show’s press conference room during the Show. Space is limited and can be reserved by completing the form below.

Press conferences may be held by exhibiting manufacturers, suppliers and other non-media exhibitors.

NOTE: If your news is significant to a unique segment of the Chemical Process industry, it may be more effective to schedule individual meetings with select editors, as they organize their time very tightly and cannot attend all press conferences.

Available Times

On Show days, members of the media may enter the Show floor starting at 8am and must depart upon the closing of the Show each day. Please plan your event within the following time frames:

  • Tuesday, October 22,       10am – 5pm
  • Wednesday, October 23, 10am – 5pm
  • Thursday, October 24,     10am – 3pm

Plan Your Event

Start early. The Show is busy for our trade media and the sooner your event is on their schedules, the more likely they are to attend. Also, refreshments/meals/beverages are strong incentives to media who sometimes don’t have the opportunity to sit down, much less grab a bite to eat or drink.

Organize well in advance by prepping your team and allow plenty of time for practice and dry runs. Create a list of questions you anticipate the media will ask and prepare answers ahead of time. Stick to a 30-minute maximum for the event from start to finish and expect most members of the press to stay for only 15 minutes. Prepare a 5-10 minute formal presentation leaving room for questions at the end.

Submit Your Event to the PR Team

We will list your press conference in the Chem Show press events schedule, which is shared with press ahead of and at the Show and is posted on the message board in the press office. You are responsible for inviting the press to your event. This is a great opportunity to meet the press face-to-face and build or maintain relationships with them. To facilitate this, we can provide you with a list of pre-registered press upon request. To request the list, click here.

Once the information for your event has been received and accepted, you will receive an email confirming your event and time.

SUBMIT A PRESS EVENT/CONFERENCE

AV & CATERING FOR YOUR EVENT

All AV and catering requirements are the responsibility of the exhibitor and must be ordered in advance.  If you plan to use any audio/visual equipment (in addition to the podium, microphone, projector and screen) and/or provide refreshments for journalists at your press conference, you will need to reach out to the contacts below.

CATERING CONTACT

Levy Restaurants
Contact Information Coming Soon

AV CONTACT

PRG, LLC
Contact Information Coming Soon

PROMOTE YOUR BOOTH ON SOCIAL MEDIA

If you’re not already doing so, make sure you are following the Chem Show on your social media channels. When posting about your attendance, preparations, Education Program participation, industry or other Show-related news, make sure to tag @ChemShow and use our Show hashtag #ChemShow. We monitor our accounts closely and will share your information to our channels for further exposure for your company.

FOLLOW US ON SOCIAL MEDIA

INDUSTRY PUBLICATIONS PRODUCING PRE-SHOW
ISSUES / COVERAGE OF THE 2019 Chem Show

Listed below are a few of the many publications that will be producing special pre-Show issues/ coverage of the Show. If your company is interested in marketing to their audiences and would like the opportunity to be considered for editorial inclusion, please contact the individual publications to confirm deadlines and other details.

If you submit product information, be sure to reference the Chem Show and your booth number. (NOTE: This list is based on each publication’s planning schedule and is subject to change.)